2018年的姐夫對亞馬遜賣家并不友好，姐夫從年初開始就一直嚴查刷單、刷評、限制留評等等事情，對于已經處于進行2018年年終旺季的備戰的賣家來說，幾乎處于亞馬遜“打個噴嚏”賣家就抖三抖的狀態。

　　再加上前段時間亞馬遜上虛假評論被雅虎財經等國外大媒體曝光之后，姐夫更是不會心慈手軟，繼嚴查買家賬號、review、直評之后，貌似現在連QA也不放過了!?

　　這個到底是怎么回事呢，亞馬遜代運營小編帶你一起看看事情怎么樣的?

　　突如其來的被亞馬遜移除銷售權限

　　據悉，近日加拿大一位賣家發現自己銷售權限被移除，并且收到來自亞馬遜的績效郵件，郵件說賣家操縱review，因此移除了銷售權限。

　　但是大家也知道最近亞馬遜對刷評這種事情的態度是 拒絕拒絕再拒絕的，所以，賣家一直循規蹈矩并沒有刷單，也沒有刷直評，只是昨天在5個鏈接上各上了5個QA，沒想到的是第二天銷售權限就沒了。這沒刷單就被移除銷售權限，什么鬼啊?!!

      與此同時，美國站相繼有人曝出

      據悉，亞馬遜代運營小編發現者不止一個賣家收到了這封郵件，繼加拿大站點之后，美國站點也陸續有人曝出自己也收到了相同的郵件，另外還有賣家說，“同樣的郵件，我今早也收到了，美國站，求抱”。

　　既然賬號被移除權限了，賣家自是要嘗試申訴拿回權限，但申訴就要知道封號的原因，對于此次銷售權限被移除，賣家們有以下說法：

　第一，因索評、邀評等操縱review原因被查

　　大家都知道亞馬遜對操縱review的賣家是零容忍的，一旦被發現很有可能會被移除銷售權限，雖然該賣家說自己在近段時間沒有刷單，但刷單并不是操縱review的唯一方式，也有可能是賣家在索評、邀評軟件中引導買家留好評，或者聯系買家刪差評之類的過程中被系統查到。

第二，是亞馬遜的釣魚郵件

　　讓賣家承認有刷單等操縱review行為。

　第三，亞馬遜開始嚴查QA

　　現在賣家的最后一片綠洲QA，亞馬遜也要開始審查了。

　　不過亞馬遜代運營小編更傾向于第三種說法，也就是說亞馬遜已經開始審查QA了，姐夫既然已經下定決心整治虛假評論，嚴禁賣家操縱review，又怎么會放過QA呢?

　　那么在什么情況下會被認為是操縱QA呢?

　　QA對于listing而言也是很重要的一部分。

據統計，90%的消費者在購買一款產品之前會仔細地瀏覽QA(Customer Question&Answer)甚至會將自己的疑慮提出來，因此為增加轉化，再加上不少亞馬遜嚴控刷單，不少賣家將方向轉向了QA。

　　既然是刷，那就會有風險，如果出現以下情況很容易被認為是操縱QA：

　　1、自問自答;

　　2、使用國內賬號回答

　　所以賣家最好是用國外IP操作，安全性要高很多;

　　3、一次性上QA數量太多

　　最好是根據自己的訂單數量來上QA，一般是4、5條，但不要同時上，控制好時間。

　　亞馬遜運營賣家該如何申訴?

　　對于已經被移除銷售權限的賣家，現在的當務之急向亞馬遜申訴拿回銷售權限，一封好的申訴郵件必不可少，一般申訴郵件套路如下：

　　1、簡述申訴原因;

　　2、拿出證據證明你沒有操作評價(比如店鋪銷量、產品質量，被認為操作評價的賬號與你無關等等)，也可以跟招商經理或者相關聯系，讓他們幫忙找回;

　　3、對亞馬遜的贊揚，例如公平公正啊，一直使用FBA發貨啊之類;

　　4、對未來運營的提高和避免同類問題再次發生

　　再附上申訴模板(僅供參考，切勿照搬)：

　　Dear Seller Performance Team,

　　Thank you for informing us that our selling privileges have been removed because we manipulate product reviews. Any attempt to manipulate ratings, feedback, or reviews is prohibited.We profoundly realized that it is a very seriously wrong behavior violating Amazon policy. According to Amazon’s suggestion, we have made a complete and thorough investigation regarding the problem and actions to avoid similar violations again.

　　1. What reasons caused the issue:

　　Recently our company recruited some new sales employees for expanding our business scale on Amazon, however, we didn’t carry out a systematic and effective training regarding the Amazon policy for the new employees immediately. One new employee made a mistake and manipulated product reviews, which is prohibited by Amazon policies.

　　2. List evidence of no operational evaluation

　　(1) All methods we used to post or obtain customer reviews.

　　(a) From emails the reviewers sent on Amazon. We received some emails from the reviewers who provided the customer reviews.

　　(b) ……

　　(2) List of any prohibited reviews remaining on the Amazon site.

　　Attachments are the related prohibited reviews remaining on the Amazon site for your reference.

　　(3)List your store sales, product quality and other data to prove yourself

　　3. Actions we have taken to resolve the issue.

　　(1) Provide the remaining prohibited reviews and the information of the third party who posts prohibited reviews.

　　According to Amazon’s requirement, we have provided the remaining prohibited reviews and the information of the third party who posts prohibited reviews. We guarantee that the similar problem won’t happen again.

　　(2) Strictly inspect all our listings.

　　Once we received the notification that our selling privilege was removed, we checked whether all the other listings have the similar problem immediately. All the related products have been double checked and guaranteed that all the reviews are normal. We promise that all the listings don’t have the similar problem now.

　　(3) Strengthen staff training.

　　We will enhance Amazon policy training for the employees and make sure that every sales employees are clear about the detailed policies on Amazon. Meanwhile, we have invited some experienced people to train our new sales employees until they master all the related knowledge regarding Amazon policies in order to avoid such mistakes caused by human factors. In addition, for the future business on Amazon, we will not only seek for expanding the scale of sales on Amazon, but also make sure all the products comply with the Amazon’s polices. We believe that we can do it better with a professional, skilled, and expanded sales team.

　　(4) Improve our product quality to make sure that every customer can be satisfied and leave the positive reviews initiatively.

　　All our products have been checked by professional QC team to make sure that they are fully functional and as described. Meanwhile, we have strictly checked the supplier’s qualification. We timely change the supplier If the they are not qualified. We deeply realize that what we should do is to try our best to provide our mutual customers with the premium products and satisfactory after-sale service, rather than manipulate customer reviews.

　　4. Actions that we will take to ensure similar situation won’t happen again:

　　(1) Strictly check the listings before uploading on Amazon.

　　We have set up a special team for fulfilling our shop’s daily work in order to provide our mutual customers with a better shopping experience. All products must be double checked by the sales employees and the sales manager before uploaded on Amazon. Meanwhile, it is promised to completely put an end to the violation actions against the Amazon rule before a product is uploaded. We guarantee that all the products obey to laws and Amazon’s policies, all the reviews are normal and reasonable.

　　(2) Strickly check our employees qualification.

　　We will strictly check our employees qualification. We will timely change the employees if they are found not qualified to make sure that all our listings meet the requirements and policies on Amazon.

　　(3) Regularly check our listings and product reviews.

　　All listings and product reviews will be regularly checked to make sure that they all comply with the policies and requirements on Amazon. We guarantee that the similar problem won’t happen again.

　　(4) Timely check product reviews and improve our service.

　　(a) On one hand, customer service training on all aspects of product knowledge. Get familiar with the company's products and improve the effectiveness of the page description.

　　(b) On the other hand, check our emails, feedback and product review timely. Besides, send emails to our mutual customers regularly and get their feedback regarding our products and service. Reply customers messages within 12 hours and try our best to, conscientiously analysis the causes of the problem customers encountered, and provide them with a satisfied solution as soon as possible. We guarantee that the similar problem will not happen again.

　　(c) In order to provide our mutual customers with a better shopping experience, we guarantee that we will help them exchange the products for free under 1 year warranty.

　　(5) Implement the FBA plan for more and more listings.

　　In order to give our mutual customers a better shopping experience, we will use FBA service for more and more listings as soon as possible. We trust in Amazon's distribution capabilities and after-sales customer service capability. FBA can always win customers’ favor by timely delivery and courteous service.

　　(6) Improve communication with Amazon.

　　If we are not sure whether our behavior complies with policies on Amazon, we will actively contact with Amazon immediately and won’t blindly upload the products and manipulate product reviews again.

　　(7) Carefully learn and strictly obey Amazon’s policy.

　　We have carefully learned “Prohibited seller activities and actions” , and “Condition Guidelines” etc. Meanwhile, we will strictly obey Amazon’s policy. We guarantee that the similar problem will not happen again.

　　Amazon sets out the highest standards towards product quality and customer satisfaction and that is also what we are working for. It is necessary for each seller to create a better shopping environment together. As you know, we are a new seller; we will never do the similar violations again. Therefore, we will strictly obey the Amazon sales rule, try to maintain the good Amazon reputation in promoting Amazon to be the best shopping and sales platform

　　With the above improvements, we have full confidence that we can do it better and want to stay with Amazon’s business and grow together. We sincerely hope that you can give us an opportunity to improve and we will use our actual action to reciprocate our customers’ trust on us. We have confidence to do it better! Please let us know once you have received this email or if you have any further information you want us to provide.

　　Looking forward to hearing from you soon.

　　Thanks for your kind help and have a nice day.

　　Best Regards,

　　XXXXX

　　最后，不管亞馬遜政策如何變化，該優化的還是要優化，亞馬遜是個優勝劣汰的平臺，賣家無法預測和掌握這個平臺的變化，只有不斷的學習研究，通過優化運營技巧來適應市場的改變，才能在這個市場長期發展。1981科技!專注亞馬遜代運營和運營培訓以及海外倉。

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